![]() It doesn’t explicitly mention sportswear or even sportswear, but the powerful story it tells makes perfect sense here. ![]() First, by finding a logo that is a visual metaphor for something related to your industry (a planner for a construction company, or a cup for a coffee shop), or, you can focus on the specific trait you want to describe.Īgain, Nike’s Swoosh is a great example. Once you know the character you want to portray, make sure it’s relevant to your industry. Second, the designers at Ferroconcity have done a great job capturing the ‘broadcast’ nature of TV shows as rays of light radiating from the sun. First, the warm orange sunrise is a perfect symbol of how you want to feel when you start your day. The Today Show logo is a great example of a simple yet compelling story. Next ask yourself “who are we?” to make a statement describing this as a core idea, such as: “reliable, dependable, and warm,” or “sure and interesting”, etc. Do you want to emphasize your reliability, seriousness, and no-nonsense approach? If customer service is one of your unique selling points, you probably want to show how warm and friendly you are. ![]() Think carefully about the traits you want to pass. In other words, no matter what interaction the person has with the brand, the logo is an imprint of that experience, which becomes the basis for their future feelings about the brand. The secret of great logo icons is that they act as the focal point for the entire brand. In general, the simpler the idea, the better – think Windows’ windows icon, Apple’s apple, or Nike’s comma. ![]()
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